We measure success
in revenue, not reports.
Every case study here is a brand we worked with directly. No inflated numbers, no selective attribution — just what we actually did and what happened.
Aesthetix — From zero
to $600K GMV.
Custom canvas prints & neon signs brand scaled from startup to shipping globally — 15+ countries, $35K peak month on just $2K ad spend.
Context & Challenge
Aesthetix launched as a custom prints and neon signs brand with strong product-market fit but no paid media infrastructure. They had a Shopify store, a small organic following, and no clear strategy for scaling profitably.
The challenge: a highly visual, gifting-driven product that needed both discovery and conversion optimization — and a team with no bandwidth to build it themselves.
Strategy
We identified TikTok Shop as the primary acquisition channel and Amazon as the conversion safety net. Rather than scaling ad spend immediately, we invested in creative velocity and affiliate infrastructure first — then scaled spend once we had proof of what worked.
Actions Taken
- 01Rebuilt all TikTok and Meta ad creatives with a direct-response framework — shorter hooks, product-forward scripts
- 02Launched TikTok Shop affiliate program, onboarding 40+ micro-creators in month one
- 03Rewrote all Amazon listings with keyword-optimized copy and A+ content
- 04Restructured ad account with separate scaling and testing campaigns
- 05Implemented weekly creative testing cadence (3–5 new creatives per week)
Monthly GMV Growth
12-month trajectory
Lessons That Apply to Other Brands
Affiliate-driven TikTok Shop content outperforms paid ads for cold audiences in most CPG categories
Amazon and TikTok Shop work best when they reinforce each other — customers discover on TikTok, buy on Amazon
Creative velocity (testing 3+ new creatives weekly) compounds faster than budget increases
Most brands plateau because they optimize the wrong variable — it's rarely the budget
The Carology
Premium Car Accessories
Lahore, Pakistan
Case study coming soon
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