We're operators first. Agency second.
Esthtx was built by someone who grew their own DTC brand and realized the playbook could work for others. Same strategies, same accountability — applied to your brand.
The short version.
Five years ago, we built a DTC brand from scratch. No playbook, no agency — just a product, a Shopify store, and a lot of trial and error on Meta and TikTok Ads.
We figured it out. Not because we were gifted marketers — but because we were relentless about testing, measuring, and being honest about what wasn't working.
Over five years we scaled that brand to $600K+ in GMV, built an affiliate channel that still produces revenue without paid spend, and learned how to win on Amazon. We shipped to 15 countries and hit a $35K month on $2K in ad spend.
Esthtx started because other founders kept asking us how we did it. Eventually it made sense to formalize that — take the playbook we built for ourselves and apply it to other brands.
We still run our own brand. That's not incidental — it's the point. Every strategy we use for you, we're already using for ourselves.
Five principles we don't compromise on.
Profitable growth beats vanity metrics.
Revenue without margin is just a number. We optimize for profitable growth — ROAS, LTV, and unit economics first. Top-line revenue follows.
Operators make better growth partners than advisors.
Advice is cheap. Execution is what moves the needle. We don't tell you what to do — we do it with you, and we're accountable to the same results.
Creative is the lever most brands underestimate.
More budget rarely fixes a broken creative. The brands we've seen scale fastest have a relentless testing culture — 3–5 new concepts a week, always iterating.
Channels compound when they work together.
TikTok drives discovery. Amazon captures intent. Paid social retargets. These aren't separate strategies — they're one funnel. We build them that way.
Speed beats perfection, always.
The brands that win are the ones that test fast, learn fast, and adapt fast. We'd rather launch a good campaign this week than a perfect one next month.
Why work with a founder-operator instead of a traditional agency?
We have skin in the game.
We run our own DTC brand. When a strategy works for us, we know it works. When it fails, we've already absorbed the cost — so you don't have to.
We speak founder.
We understand cash flow constraints, founder fatigue, and the pressure of wearing 10 hats. We don't ask for things that don't make sense at your stage.
We move at business speed.
Traditional agencies move on agency timelines. We operate like your team — fast decisions, direct communication, and urgency when it matters.
No account managers between you and the work.
You talk to the people running your campaigns. Always. No handoffs, no translation layer, no monthly check-in theater.
Get a founder-level perspective
on your growth strategy.
20 minutes. We'll review your current channels, identify your biggest growth lever, and tell you exactly where we can help — or point you in the right direction if we're not the right fit.
No obligation — just a focused conversation about your growth